How To Tell Marketing Stories That Sell

Why do stories hold us all in awe?

What is the human connection to stories, that makes them so captivating to listen to, read about, or watch unfold before our eyes?

Stories can be so emotionally agitating that they can make you cry… even when you know that they are not real… like in movies.

And, in marketing, it is not different… powerful brand stories can be the game-changer in your efforts to attract leads and build your marketing profits.

Stories can help you to build relationship bonds with your customers. Talk about brand loyalty and other intangible business assets.

With stories, you can answer to those inner dialogues going through your prospects’ minds and persuade them quickly, and convincingly too.

A captivating story has a way of changing our perceptions and appreciations of things.

Now that you know how stories can turn around your marketing fortunes… How do you start kicking it in?

Well, yours sincerely’s got you covered…

So, in this article, you will find out…

  1. How and why stories mess with our minds.
  2. Why stories are better than just plain old vanilla facts and figures
  3. How to harness the power of stories
  4. The three things you need to tell a great story
  5. How to tell a captivating marketing story
  6. The key to telling stories better.


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5 Easy Steps To Write An Irresistible Copy

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This copywriting article will show you how to create irresistible punch-you-in-the-gut copies you can use to start selling like gangbusters right now.

If you know the parts, you can create the whole.

That’s as simple as it sounds… and in this article, I’m going to breakdown copywriting in bits and show you how… you can quickly fit the parts together to create irresistible copies you can inject into your marketing today to start chocking up sales fast.

Every copy, no matter how sophisticated or simple it is, has 5 parts…

  • The headline
  • The lead(Problem, Picture, Promise)
  • The body(Solution, Testimonial/Social proof)
  • The close(Offer and Call-to-action, Price Justification, Guarantee)
  • The postscript (P.S.)


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How To Create A Customer Avatar That Will Triple Your Marketing Profits

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“All you need is a customer avatar.” Ed interrupted.

“With it, you can be able to eliminate the cheapskates from your sales funnel and be able to suck in the right kind of audience that is ready to cash in on your product.”  

He concluded after a long arduous hour of listening to a new coaching client, Loria, lament how she can’t seem to get it right in selling her high ticket products.

Bemused. She queried…

“But what is a customer avatar and how can it be the magic wand that I need to turn things around right now?”  (more…)

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